Legacy Fundraising
A legacy proposition only works if people can actually see it.
Most charities either don’t have a legacy proposition or they keep it so hidden that supporters never absorb it. Your legacy message needs a vantage point - a short, memorable line that is easy to repeat, and visible in all the places supporters naturally look.
Patterns we often see
- No clear legacy proposition
- A proposition exists, but it’s long, forgettable, or hard to repeat
- Legacies are barely visible: tucked away on one page, rarely mentioned elsewhere
- Trustees worry about sensitivity, so the charity avoids the topic entirely
What we build
- A short, inspirational legacy proposition (a line people remember)
- A visibility plan: where the proposition should appear across website, email, print and stewardship
- A legacy leaflet and toolkit so supporters can act confidently
- A simple ongoing approach to keep legacies present without being intrusive
Typical first 30 days
- Review of your current legacy messaging and visibility
- Draft legacy proposition options and recommended tone
- A practical visibility map (where to place prompts across channels)
- Outline of leaflet/toolkit content and the simplest next steps
Exact deliverables depend on your starting point, capacity and deadlines. We'll confirm scope after the discovery call.
A quick test
If you can’t say your legacy proposition out loud right now, without looking it up, it isn’t visible enough.
Start your legacy fundraising today
Book a free, no-obligation discovery call and we’ll help you craft a legacy proposition that’s unforgettable, then make it visible everywhere it should be.