Corporate Fundraising
Increase corporate income by writing from the business point of view.
Most corporate fundraising underperforms because charities write proposals from the charity’s point of view. Businesses tend to give meaningful sums when the proposition speaks clearly to their priorities: staff engagement, brand alignment, measurable outcomes, and mutual value.
Patterns we often see
- Lots of approaches, little conversion
- Proposals are worthy but not commercially compelling
- Corporate gifts stay small because the ask is framed as a donation rather than a partnership
- Most charities don’t have time for follow-up and that’s where corporate income is won
- Relationships aren’t managed, so renewals and upgrades don’t happen
What we build
- A corporate proposition that works for a business audience
- Prospect pipeline and outreach plan
- Support with meetings, negotiation and ongoing partnership management
- Help pricing sponsorship properly so you don’t undersell value
- Non-cash value (volunteering, pro bono support, prizes) to increase capacity as well as income
Typical first 30 days
- Proposition review and improvements (business-focused language and offer)
- A first prospect list and outreach plan
- A sponsorship/engagement menu with sensible levels
- Initial outreach launched and where appropriate, meetings pipeline started
Exact deliverables depend on your starting point, capacity and deadlines. We'll confirm scope after the discovery call.
Start your corporate fundraising today
Book a free, no-obligation discovery call and we’ll help you reshape your corporate proposition so it earns bigger commitments.